Fitness at home. But not alone!
Betina and Nic are fitness trainers who saw an opportunity during the pandemic: give people training classes at home. But unlike Peloton, Mirror, and giant companies alike, they would offer a community. And so LineUp was born!
Iconic Icons
One of the most common needs for brands in 2023 is icon work. Icons are tiny logos that are easy to see, even when shrunk to a miniature size, most commonly on a mobile screen. I created a set of icons for LineUp’s core value system, and they’re some of my favorite designs. Check them out below!
The LineUp logo is a unique combination of three things: an L, a U, and an arrow. The inline was inspired by athletic jerseys from teams like the Toronto Blue Jays. The lean on the logo makes it seem as progress is being made, starting and going up like a data chart.