The concept behind the brand is unique: frozen pressed juice cubes that thaw out in your fridge. This helps them maintain freshness and healthy quality. So with the theme of a cube in mind, I collaborated with Juice Cubed to create a brand that would look cool in your hand. Most drinks are subconsciously seen as an accessory these days, like a purse or watch. The result: a cool, modern identity that attracts people who prioritize health, as well as looking fresh (which is perfect if you ask me).